Melissa

Post Title: World Wide Walmart: A Look into the Industry Giant Post Date: February 19, 2018 Walmart is such a fascinating company for a lot of reasons. They’re known for selling hundreds of products for an affordable price in their stores and online. The company has stepped up their e-commerce game in the past few years, recently adding free two-day shipping without a membership cost. This seems to be a defensive move against Amazon, who offers two-day shipping with their Amazon Prime memberships. (Peterson, 2017) The Analytics Walmart.com brings over 300 million web visitors per month, according to a Similar Web analytics report. 90% of those visits come from the United States. Interestingly enough, the majority of their traffic sources are from searches or directly to the website, with email and social both below 3%. The highest amount of traffic comes from searches, with an overwhelming 80.87% of those being organic searches. This is a big company that...

I’m going to be honest about this assignment. Looking through these solutions was like releasing a kid into a candy store. I research Google Analytics in my free time, but I somehow haven’t come across these solutions yet. I kept clicking through the pages and finding more and more options that I could look into. I even have notes to use some of these solutions at work. Since this is something I want to use at work, I decided to look through their free tools. My company would pay for some of the other solutions, but it’s easier for me to test out new things when they’re offered for free. Picking one solution was more difficult than I thought, but I finally settled on Keyword Hero. This is a very timely discovery for me. My company is looking to improve our SEO, and I’m not currently trained in SEO. I searched all of the solutions for SEO and this result came up. Keyword Hero claims to be “the most comprehensive SEO tool and fully integrated into Google Analytics.” (Google.com, n.d...

This assignment was a pretty exciting one for me. I haven’t had to use other analytics tools before, so looking into alternative opportunities that differ from Google was a fun task. While I enjoy Google Analytics, I know that there are plenty of other programs out there that offer in-depth reporting in a more digestible manner. With that being said, I didn’t realize exactly how many options were out there until I started this search. I have heard about a lot of these products before, but I wanted to find something that was new to me. A  lot of the programs I’ve heard of are paid programs, I went to find a free program that could compare to Google Analytics. Since the version of Google Analytics that most people use is completely free, I needed to know if there were comparable options for someone who might be on a tight budget. One website that really stood out to me is Clicky. This company offers a free analytics tool for its consumers, but also has paid versions with upg...