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World Wide Walmart: A Look into the Industry Giant

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Post Title: World Wide Walmart: A Look into the Industry Giant Post Date: February 19, 2018 Walmart is such a fascinating company for a lot of reasons. They’re known for selling hundreds of products for an affordable price in their stores and online. The company has stepped up their e-commerce game in the past few years, recently adding free two-day shipping without a membership cost. This seems to be a defensive move against Amazon, who offers two-day shipping with their Amazon Prime memberships. (Peterson, 2017) The Analytics Walmart.com brings over 300 million web visitors per month, according to a Similar Web analytics report. 90% of those visits come from the United States. Interestingly enough, the majority of their traffic sources are from searches or directly to the website, with email and social both below 3%. The highest amount of traffic comes from searches, with an overwhelming 80.87% of those being organic searches. This is a big company that...
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It's a bird...It's a plane...It's Keyword Hero!

I’m going to be honest about this assignment. Looking through these solutions was like releasing a kid into a candy store. I research Google Analytics in my free time, but I somehow haven’t come across these solutions yet. I kept clicking through the pages and finding more and more options that I could look into. I even have notes to use some of these solutions at work. Since this is something I want to use at work, I decided to look through their free tools. My company would pay for some of the other solutions, but it’s easier for me to test out new things when they’re offered for free. Picking one solution was more difficult than I thought, but I finally settled on Keyword Hero. This is a very timely discovery for me. My company is looking to improve our SEO, and I’m not currently trained in SEO. I searched all of the solutions for SEO and this result came up. Keyword Hero claims to be “the most comprehensive SEO tool and fully integrated into Google Analytics.” (Google.com, n.d...
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Clicky vs Google Analytics: The Great Debate

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This assignment was a pretty exciting one for me. I haven’t had to use other analytics tools before, so looking into alternative opportunities that differ from Google was a fun task. While I enjoy Google Analytics, I know that there are plenty of other programs out there that offer in-depth reporting in a more digestible manner. With that being said, I didn’t realize exactly how many options were out there until I started this search. I have heard about a lot of these products before, but I wanted to find something that was new to me. A  lot of the programs I’ve heard of are paid programs, I went to find a free program that could compare to Google Analytics. Since the version of Google Analytics that most people use is completely free, I needed to know if there were comparable options for someone who might be on a tight budget. One website that really stood out to me is Clicky. This company offers a free analytics tool for its consumers, but also has paid versions with upg...
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Social Media Use: When to have Multiple Channels

Social media use is a tricky topic when it comes to businesses. What I would suggest to one company wouldn’t be wise for another. Bigger companies like Coca-Cola and Disney have the manpower and the overall capacity to handle multiple channels at once, while my non-profit can barely manage multiple Facebook pages. The size of the company plays a huge role in whether they can even maintain multiple channels effectively. While we can barely handle our Facebook pages, we do have two Twitter accounts and an Instagram account. These are not being utilized for their full potential, which makes us look bad overall. SIZE OF COMPANY The size of the company is a key factor in determining the company approach when it comes to social media. Being able to reach as many customers as possible means having the manpower to do so. If a company can afford to have a team that is dedicated to managing multiple social media accounts, they should do so. Social media is more than just posting a few t...
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Page Views per Visit

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Viewing the pages per visit allows companies to see how long it takes a customer to find what they are looking for. The example below shows the pages per visit on Google Analytics. As shown in the screengrab above, the company’s branded paid search “generated much higher pages/session ratio (8.88) than paid search (4.61).” (Virgillito, 2016) This information is important for companies looking for improved engagement. Since their paid search did not perform as well as their branded paid search, the company could consider altering their paid search ads to improve them. They could take elements of the branded paid search and incorporate them into their paid search spots. This information provides insight into what works best for certain companies who are looking to have a higher engagement. Since branded paid searches seem to work well for the company, they could invest more resources into their branded paid searches to further increase engagement. This number could be bad ...
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Landing Pages

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Landing pages are so important to the customer journey. This is the first impression that most consumers get with your brand, so it needs to stand out among the rest. “For business owners, the landing page could be the most crucial element in their overall digital marketing campaign, as these pages are mainly responsible for converting traffic either as targeted leads or sales.” (Gregorio, 2017) The example below is from Google Analytics which shows what source/medium consumers come from to end up on the landing page. From the example we can see that the company gets the majority of their landing page members from Google or from an organic search. This company doesn’t get a lot of web traffic from blog posts. With this information, the company could consider partnering with another blog to promote their site and gain more interest that way. This information allows businesses to see where their traffic comes from and what might need to be improved. If their email traffic w...
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